NATIONAL SMARTIES DAY | October 2
Mon Oct 2nd

National Smarties Day

On October 2nd, the delectable legacy of an iconic candy and the smarty pants people who never stop learning are commemorated.

#nationalsmartiesday

Smarties have been around since 1949. That's over 70 years of enjoying this delectable candy wafer roll. We invite you to visit National Smarties Day and enjoy this nostalgic candy. If you've never tried Smarties, now is your chance to become a new member of the smarty pants club.

Smarties are rolls of a small pastel colored candy tablets that are sweet and a little bit sour. Smarties are candy bars that are sweet and a little bit sour, but there are six different flavors in a smarties box

The original flavor line by smarties the original flavor line

  • White = Orange cream
  • Yellow = Pineapple
  • Pink = Cherry
  • Green = Strawberry
  • Purple = Grape
  • Orange = Orange

A smart choice

Smarties are regarded as a smart choice when it comes to candy. Smarties are free from nine key food allergies, including milk, egg, fish, crustacean shellfish, tree nuts, peanuts, wheat, soy, and sesame.

Smarties products are the ultimate gluten-free candy alternative if you are looking for a unique gluten-free candy. The sweet treat is also gluten-free. Interestingly, the ingredients in Smarties candy contain no animal products, making them a delectable and cruelty-free alternative for anyone looking for delectable vegan candy. Did we mention that there are only 25 calories in each roll of Smarties??

The smartie pants celebrations in the smartie pants case were a success

Today is just one of a slew of ways to commemorate. Here's a rundown of how to get you started if your candy cravings are holding you from thinking straight.

  • Smarties are included in your new sweet treat, so you can enjoy it. Use as a topping on ice cream, jello, or cake You can even bake them in cookies, brownies, or mix into a mixed jam! You can even make them into jam!
  • Make a DIY "Smartie Pants" Halloween costume
  • A Smarties roll to it. Craft a thank you note for teachers and tape a Smarties roll to it
  • To improve motor skills, use Smarties as a teaching device to learn to count, identify colors, match pieces, and create shapes
  • Make up your best Smarties pund or stick with the classic, "Thanks for making me a Smartie!" Make up your best Smarties pundits or go with the classic, "Thanks for making me a Smartie!"
  • Of course, you should eat a roll of Smarties. Or maybe two
  • Pick up some Smarties Mega Lollies for a friend.
  • Use #NationalSmartiesDay to tag and post your Smarties celebrations

Iconic legacy

Edward Dee (1924-2019) and his family came from England in 1949 to the United States from England (1924-2019). Dee, a third-generation candy manufacturer, came up with a candy design that would help him establish his legacy. Dee started Ce De Candy Inc. in a rented property with two machines: a wrapping machine and a candy pellet-making unit, beginning in a factory in Bloomfield, N.J. In 1959, Dee's company moved to Elizabeth, N.J., and later to Union, N.J., where the company still exists today.

The company decided to rename Ce De Candy Inc. to Smarties Candy Company in 2011. The Dee family has always been sole owners of the company, keeping their family history alive. Jonathan and Michael, Dee's sons, joined the company in the 1970s.. For the first time in history, the company is now led by the founders' granddaughters, Co-Presidents Sarah Dee, Jessica Dee Sawyer, and Liz Dee, making it a woman-owned business.

Over the years, manufacturing improvements have included: expanding manufacturing facilities, adding solar power to their NJ candy factory, which offsets half of their energy use, and introducing new Smarties, including Mega Smarties – the largest Smarties roll available.

A sweet future

Education was a vital part of Dee's life long before he'd immigrate to the United States, and he knew the value of education. He decided to name his candy Smarties to encourage others to never stop learning because of this.. To maintain his vision, the company launched the "Smarter Think" campaign in 2013. Smarties has donated more than $250,000 to classrooms in need since then.

Edward Dee's early days were going door to make candy sales go straight paid off. Smarties brand continues to be a leader in the candy industry, with billions of Smarties rolls per year produced. The Dee family has continued to produce an iconic candy for smarty pants people around New Jersey and Ontario, with factories in New Jersey and Ontario.