What is National Curl Crush Day?

Everyone can be their own curl crush by loving and showing off their natural, stunning curls on March 16th..

We've all done it, flipped through a magazine or scrolled on social media, and secretly wished our hair was different. In fact, 75%* have wished for a different texture, and 82%* of women admit to curling envy. That's why the time has come to flip the script and start crushing on your own curls.. On March 16th, it's all about you and every single one of your bouncy, zigzagged curls, and coils..

*Survey was conducted in February 2021, among the 100 Black women in the country's top 100 Black women.