What is National Mail Order Catalog Day?
NATIONAL MAIL ORDER CATALOG DAY | AUGUST 18 – CATALOG DAY | AUGUST 18 NATIONAL MAIL ORDER CATALOG DAY | AUGUST 18 | AUGUST 18 | CATALOG DAY.
Every year on August 18th, National Mail Order Catalog Day, and what was once one of the most popular ways of shopping is remembered each year.
This day marks the first Montgomery Wards mail order catalog's first anniversary. Aaron Montgomery Ward of Chicago produced a catalog intended for direct order by mail on this day in 1872.. He set out to ban the middleman from buying and selling. He also dramatically reduced prices as a result.
The very first catalog featured an 8 by 12-inch single sheet of paper. Ward On it, Ward included the product for purchase, price list, and ordering instructions. The Montgomery Wards single-page product list grew to a 540 page illustrated book with over 20,000 items before long.
Enterprising stores were able to imitate Montgomery Wards' idea in a short time. Richard Warren Sears, one of the country's most popular retailers, mailed his catalog in 1896. Catalogue sales increased as others entered the field, as others entered the field. Catalog sales of major US companies exceeded more than $250 million in postal revenue by 1971.
