On World Milk Day, real milk takes the spotlight, as always on June 1. The day is supposed to bring attention to issues relating to the dairy industry.
The annual observance is marked by events around the world: milking demonstrations and farm visits; games and tournaments; concerts; and export of milk products; and conferences, seminars, and information sharing.
The dairy industry supports more than a billion people's lives.
The dairy products industry is expected to grow by more than six billion people globally, making it a $413.8 billion industry.
China is the fastest-growing dairy market in the world. The key dairy-producing countries in Europe, the United States, New Zealand, Australia, and Argentina are the key dairy-producing countries.
However, drinking milk in the United States has been on the decline since about 2000. More than half of the dairy products regulated by the USDA in the 1980s were beverage milk.. By 2015, the figure had decreased to 36% to 33 percent. According to market watchers, the annual decrease in the market consumption of ready-to-eat cereals is the cause of the downturn. (Source: American Farm Bureau)
How to observe
To learn more about the day, visit the website https://worldmilkday.org/ to learn more about it.
To be part of the trending on World Milk Day, use the social media hashtags #WorldMilkDay, #RaiseAGlass, and #RaiseAGlass.
Look out for local dairy products in your area and take advantage of specials.
History
The United Nations selected June 1 as World Milk Day in 2001 to recognize the essential contributions of the dairy sector to growth, economic growth, livelihoods, and nutrition.